Design for DoinGud - Nicoalma

DoinGud

Branding, UI, Illustration

DoinGud is an NFT Platform that aims to create a better world. How? By creating the decentralized social impact protocol.

When working with a crypto startup building a better human society, you have to make sure you understand three things:

Things move 100x faster
Crypto-phylosophy is real
You are going to have fun

We strive to be community-owned and curated, ensuring we empower our creators, curators, collectors, and communities to tap into sustainable income streams.

Design Remote First

A crypto companies has it core all over the world. The movement began more than 10 years ago with people trying to use technology to make human transactions transparent, trustworthy and accessible for everyone.

When crypto meets design, it can unlocks all its capabilities.

Crypto money for good

Now, everybody knows that crypto could mean big money. Our job is to make people understand that web3 and crypto is beyond that, is about a whole shift in organizations, systems, and ownership.

This space is insanely growing and people building projects in it, has the will to design a future with these values at the centre.

My job is to ideate, design and implement different visual strategies to carry the brand across mediums.

We came with POAPs, an NFT that marked your attendance at an event, and with NFTs that people can collect for free on DoinGud, aiming to onboard more users to the platform and break the first barrier people have: fear of the unknown

Social Media Design

How to engage with the web3 community? Educating them. We developed a series of infographics showing all the jargon around NFTs, crypto and social good.

But crypto doesn’t exist solely on the web. There are a lot of IRL experiences around the world where big players gather to learn, share and grow their projects.

ETH Conference Identity

We developed a whole new identity for ETH Denver, the largest Ethereum conference in the United States, bridging the traditional conference mascot with DoinGud’s identity, making it fun, engaging and foremost, different from the crowd.

It was a multidisciplinary project, where we design merch, video titles and even frame-by-frame animations.

And that f!#$?ng beautiful product

UI Illustrations

We are a platform for creators, we have to make sure our creation is up to the fight. We pay special attention to the product illustrations, placeholders, animations, and even the team members.

My job: Create for the product team illustrations across different screens and flows.

DoinGud has still to reach more milestones, but so far we have done pretty good things

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Retention

Compassion, social return on investment via a global, thought provoking correlation indicating scalable, compelling growth

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Social Media Followers

Across Instagram and Twitter with no paid Ads (Crypto doesn’t do this) Just organic reach.

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Engagement Growth

Via the Education campaign we launched using the infographics and thematic videos.