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Todos
Comemos
Branding, Editorial
We design a new brand system for “Todos Comemos”, a food-based startup that aims to make cooking and eating healthily accessible to everyone.
They started this venture in 2020, in response to the COVID emergency, and have rapid growth due to the delivery-only business model. We came together to redesign its new identity, ready for scaling and reaching new markets.
Our goal was to create a joyful brand, inspired by the colorful tones of fruits, vegetables, and plates from our starting point: Colombia.
Besides, we stumble upon a symbol that summarizes Todos Comemos’s goal: “Everyone can be a great chef inside its own house”.
Social Entrepreneurs
From the start, this was an amazing project, Andres, Carlos, and Mateo are serial social entrepreneurs that have come up with several food-ventures and this was the first project of the group that will be infused with storytelling and branding.
Better Together
We create together the slogan “Juntos, lograremos que un plato sume otro plato” (Together, we will make one plate add another plate) meaning that for using the app, Todos Comemos donates food to people in need through its foundation.
Today, Todos Comemos is part of the Y Combinator acceleration program and has plans for expanding to the whole of Latin America.
Great ideas that solve world problems
You can create a global startup by doing good for the ones in need, and mostly, in distressing times those who seek opportunities will arise.
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Brand Awareness
Compassion, social return on investment via a global, thought provoking correlation indicating scalable, compelling growth
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Avg Weekly Installs
Social return on investment via a global, thought provoking correlation indicating scalable,
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Page Growth
Investment via a global, thought provoking correlation indicating scalable, compelling